Search Engine Optimisation Services

Search Engine Optimisation is about convincing search engines (mostly Google) that your website has the highest relevance for a customer searching for services like yours

It is not the 'dark arts' hinted at by some web writers, but a logical process and includes many factors

You can spend a great deal of money to Google in PPC (Pay Per Click) etc., or have a well written (organic) website properly dealing with these issues:

Relevant Text Content - articles including significant information and keywords GOOD CONTENT IS KEY
Keywords in 'meta-tags', page title, Headings and image descriptions - regularly updated
External Links - returned links to other website (similar interest) websites
Currency - Sites not updated ie not current, will be down-rated by Google
Social Marketing Blogs, Facebook, Pinterest, Twitter, Instagram, LinkedIn etc show popularity and interest
Sitemap - submitting a Site-map to Google makes it easy for the Search Engine software to find your site
Accuracy - Sites with spelling mistakes, bad text, broken links etc will be down-rated
Popularity - The more potential clients click through to your site from Google, the higher the relevance rating

Other really important aspects that are not about SEO, but will have a serious adverse influence on website visitors are:

• web-pages take too long to open - this is due to images being too large or not optimised;

• web-pages have too much distracting movement (normally caused by web designers trying to show how clever they are) - SIMPLE IS BEST FOR SELLING